College of Automotive Management Logo

College of Automotive Management Logo

Saturday, October 26, 2013

#1 - Be Honest

From the Hearts & Minds of College of Automotive Management Students

"In the last courses I have learned to only give information I know to be true and honest. I have had sales directors make promises that never came through. This led to unsatisfied customers and definitely  cost referrals.” 
Kevin H. Professional Salesperson, TX
 
“I would rate it a 10, it was excellent.  Everything is so true what they said and that is what’s most important about selling”
Jonathan M, Professional Salesperson, Ford, CA

“Yes, so far this class is different than all other training I have attended due to the following: Loving customers vs. selling customers, the difference and advantages of being a friend who sells cars vs. a friendly salesperson, relationships vs. price, win/win solutions (integrity).  This is an excellent approach. I would LOVE to continue learning and improving the art of “loving the customer”. 
Walter M., Professional Salesperson, Toyota


- Truth (everyone can recognize and agrees with the truth and that’s all we teach)
#1 Be Honest: This is sales training intended to be the foundation for any sales process a dealer may use. This training focuses on some items that need to be done, and mind-sets that should be in place, before seeing the first customers each day. 

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